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Mediacorp launches self-service advertising platform

Mediacorp AdDirect can help customers create a customised media plan based on their target audience and desired budget, develop creative assets, place their orders and track the performance of an ongoing campaign.

Tom Brady - August 2019 - Getty

Tom Brady - August 2019 - Getty

The platform supports the creation of data-optimised media plans that can efficiently target audiences and maximise campaign objectives in a single workflow, thereby significantly reducing the complexity of the buying process, said Mediacorp. It uses prescriptive artificial intelligence, first-party and third-party data, and advanced analytics to help advertisers seeking innovative solutions across TV and digital.

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Work-from-home fashion: How to enhance your ‘office’ image with 5 new trends

Ladies, if you’ve been attending Zoom meetings wearing the same things for the past year, it’s time for a change. From knit dresses to the colour red, here are the Spring/Summer 2021 trends to keep you looking smart virtually.So where and how should one begin this fashion shakeup? The recently launched Spring/Summer collections is a good place to start.CNA Lifestyle picked the stylish brains of Libby Page, the senior market editor of Net-A-Porter, an online luxury fashion retailer, on how to shop, and even more importantly, how to style these new pieces for critical Zoom success. Ladies, if you’ve been attending Zoom meetings wearing the same things for the past year, it’s time for a change. From knit dresses to the colour red, here are the Spring/Summer 2021 trends to keep you looking smart virtually.So where and how should one begin this fashion shakeup? The recently launched Spring/Summer collections is a good place to start.CNA Lifestyle picked the stylish brains of Libby Page, the senior market editor of Net-A-Porter, an online luxury fashion retailer, on how to shop, and even more importantly, how to style these new pieces for critical Zoom success.

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Political scientist Dr Nehginpao Kipgen says Myanmar has missed critical take-aways from Indonesia's democratic transition
Tom Brady - August 2019 - Getty

Joseph Robinette Biden Jr. is an American politician serving as the 46th and current president of the United States. A member of the Democratic Party, he served as the 47th vice president from 2009 to 2017 under Barack Obama and represented Delaware in the United States Senate from 1973 to 2009.

The platform supports the creation of data-optimised media plans that can efficiently target audiences and maximise campaign objectives in a single workflow, thereby significantly reducing the complexity of the buying process, said Mediacorp

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