SINGAPORE – Making S$4 million at the box office would be a boon for most Singapore film-makers, but apparently, that is not enough for director Jack Neo.

The first part of his period drama Long Long Time Ago had topped the local box office when it was released over the Chinese New Year long weekend earlier this year; and ended its run with an impressive box office haul of S$4.15 million.

But Neo said that he wanted more; although it wasn’t about filling his own coffers.

“Everyone knows a film needs to make back three times the budget in order for it to be considered successful,” he explained at the press conference for Long Long Time Ago Part 2 earlier today (March 24).

“We need all the help we can get!” he implored. “Doing well for this second part is very important, so I am making the plea to Singapore to come support our incredibly Singaporean, incredibly local film.”

Shot as a two-parter over 60 days on location in Ipoh’s Kampung Cina Pusing and Singapore on a budget of S$5 million, this nostalgia piece looks at Singapore’s post-independence struggle, as it follows of racial riots, social unrest and gang activities through the trials and tribulations of a Chinese family over a decade. In this second part, the family moves out of their kampong to begin life living in HDB flats. The film stars Neo’s long-time collaborator Mark Lee, veteran Mediacorp actress Aileen Tan, comedian Suhaimi Yusof and getai entertainer Wang Lei.

One reason for wanting to up the box office takings is due to the fact that such films are expensive to make, and Neo said he had to answer to his investors. If the film made enough money, he said, “I have the license to ask for more money to make parts 3 and 4”. “That way I can continue telling our Singapore story (through the ages).”

Neo made one last entreaty. “Come on Singapore, let’s make it a S$10 million (in total) for both movies! We can do it for local film!“ he said with a smile.

Long Long Time Ago 2 opens in cinemas here on March 31.