Marketing Singapore films
SINGAPORE — After all its achievements, Ilo Ilo is the film that could further change Singapore’s film and TV landscape, bringing them to new markets and audiences. At least, that’s what organisers of Asia Television Forum & Market and ScreenSingapore expressed for this year’s event, which starts from Dec 4 to 6. More than 4,000 film and television trade delegates are expected to promote and shop for offerings.
SINGAPORE — After all its achievements, Ilo Ilo is the film that could further change Singapore’s film and TV landscape, bringing them to new markets and audiences. At least, that’s what organisers of Asia Television Forum & Market and ScreenSingapore expressed for this year’s event, which starts from Dec 4 to 6. More than 4,000 film and television trade delegates are expected to promote and shop for offerings.
“Ilo Ilo has definitely put Singapore on the world map. More people are aware of our talents, our creativity and I’m sure they’ll take a second look at our offerings this year,” said Michelle Lim, managing director of Reed Exhibitions, which is organising this year’s ATF and ScreenSingapore.
Yeo Chun Cheng, Assistant CEO (Industry) of the Media Development Authority of Singapore, highlighted that Singaporean films have been doing well for the last two years, both critically and in terms of box office appeal.
As for television, more local productions are also underway. The Singapore Pavilion at the ATF and ScreenSingapore is expected to showcase more than 70 film, television and animation companies presenting over 600 hours of content for sale and distribution. There will also be exclusive previews of movies and TV shows for international distributors and buyers, as well as investors. One movie which will be part of a sneak peek is Everybody’s Business, a comedy film about our hygiene habits directed by Lee Thean-jeen (who also helmed the well-received film, The Pupil).
Of course, Singapore’s current film darling, Anthony Chen, who won the Golden Horse for Best Director over the weekend, will be sharing his experiences during the session, Insights With Film Personalities.
For the public, this year’s instalment sees the first ever ASEAN Film Festival held in conjunction with ATF and ScreenSingapore, with free screenings of South-east Asian films from Dec 3 to Dec 6. It kicks off with Ilo Ilo (Dec 3) and includes other films from renowned film-makers such as Saw Tiong Guan’s Past Present (Dec 5) and Rithy Panh’s L’Image Manquante (Dec 6).
For more on ScreenSingapore, visit www.screensingapore.com.sg.
What: Asean Film Festival
When: Dec 3 to 6
Where: FilmGarde, Bugis+, 201 Victoria Street
Tickets: Free, but registration required. Visit http://objectifs.com.sg/aff.htm.