Belvedere takes on 007
SINGAPORE — Fans of Belvedere Vodka might get shaken or stirred into action: In the lead up to the highly-anticipated premiere of SPECTRE,the company revealed two special edition bottles and a new campaign, launched in celebration of its partnership with the 24th 007 adventure from Albert R Broccoli’s Eon Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment. The Belvedere 007 SPECTRE special edition bottle (70cl) features the iconic gun barrel and 007 gun logo. It will be available at Cold Storage from the end of September at a recommended retail price of S$81.50. The 1.75L bottle will be available at Singapore’s top nightclubs.
SINGAPORE — Fans of Belvedere Vodka might get shaken or stirred into action: In the lead up to the highly-anticipated premiere of SPECTRE,the company revealed two special edition bottles and a new campaign, launched in celebration of its partnership with the 24th 007 adventure from Albert R Broccoli’s Eon Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment. The Belvedere 007 SPECTRE special edition bottle (70cl) features the iconic gun barrel and 007 gun logo. It will be available at Cold Storage from the end of September at a recommended retail price of S$81.50. The 1.75L bottle will be available at Singapore’s top nightclubs.
Those looking for something distinctly edgier, in line, perhaps, with the iconic fictional British superspy’s dangerously debonair ways, can consider Belvedere’s iconic Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology, which also get a 007 twist.
First revealed in December last year, when it was gifted to a handful of collectors, only six bottles of the Belvedere 007 Silver Saber 1.75L bottle (priced at S$380 a bottle) will be available in Singapore through Moet Hennessy Diageo Singapore from the end of this month.
President of Belvedere Vodka Charles Gibb said: “James Bond is recognised as the most admired and influential tastemaker in the world. We’re delighted that Belvedere is partnering with SPECTRE, our largest global partnership to date.”
Led by a cryptic message from the past, Bond’s latest adventure has him on a rogue mission across the globe, starting in Mexico City, which is, incidentally, where actress Stephanie Sigman, who plays the role of Estrella, is from. She also stars in a television commercial for Belvedere Vodka’s latest global campaign, which is a journey revealing the intricacies of the legendary martini cocktail.
“Ordering a vodka martini takes knowledge and self-assurance, which has been demonstrated effortlessly by James Bond throughout the years,” said Stephanie Sigman. “His cool attitude and stylish sophistication have gone hand in hand with his choice of vodka martini. Belvedere is a great match.” Don Mendoza
SPECTRE is due for release in the United Kingdom on Oct 26 and in Singapore and the United States on Nov 6.