SINGAPORE — Tiger Beer will be ushering in the year of the Monkey with a global campaign and a new look to spread the joy of the season.

The company has launched a new limited-edition can, with a slender new body for its 323ml cans. The Tiger Beer Chinese New Year Limited Edition Promotional Packs that include 24 of the new sleek cans are also available at all leading supermarkets 
and hypermarkets.

In addition, Tiger Beer has lined up a slew of activities and interactive roadshows from Jan 29 to Feb 6 at selected supermarkets and hypermarkets islandwide. Customers can look forward to lion dance performances and the opportunity to win cash prizes of more than S$160,000 and other gifts. Samples of the Tiger Radler Lemon and the new Tiger Radler Mandarin Orange will also be available to shoppers above the age of 18, as the brand aims to encourage consumers to pair the latter with perennial Chinese New Year favourites such as barbequed pork (bak kwa) and pineapple tarts.

This year’s festive initiatives have even adopted a more global reach. Last week, Tiger Beer initiated its #SayItWithTiger campaign, where it invited the likes of Hollywood stars Liam Hemsworth and Emily Ratajkowski, Singaporean singer Narelle Kheng, Miami Heat superstar Chris Bosh, Chelsea striker Diego Costa, Malaysian singer-songwriter Penny Tai and Chinese actor Zheng Kai to record a Chinese New Year greeting on SayItWithTiger.com.

Fans are invited to submit their own 15-second salutations to http://www.tigerbeer.com/cny, where they can create stitched videos featuring themselves alongside their chosen celebrities. 
HON JING YI