H&M to launch beauty range in Singapore
SINGAPORE — Beauty fans rejoice: Fashion retailer H&M’s beauty products will soon be available in Singapore, making it the first Asian country to carry the range.
SINGAPORE — Beauty fans rejoice: Fashion retailer H&M’s beauty products will soon be available in Singapore, making it the first Asian country to carry the range.
The brand’s beauty range, which was launched late last year to much fanfare, comprises cosmetics, body, skin and hair care products. The full range will be available from the third quarter of the year at the H&M Orchard Building, while H&M Raffles Place will stock the make-up selection.
“We are very excited to be the first market across Asia to carry the much-anticipated beauty concept,” said Fredrik Famm, country manager of H&M South-east Asia. “The H&M philosophy is all about offering shoppers the latest styles and quality fashion while staying affordable, and the upcoming beauty range will stay true to our mission. Similar to our fashion, we hope the extensive selection of our beauty rangewill allow fans to have fun exploring and creating any kind of look they want.”
More than 700 beauty essentials, from nail products to beauty tools, are expected to be available in store’s beauty section. Popular products among beauty editors include its Overnight Lip Rescue lip balm and body scrubs. You can also expect these products to come in prettily packaged make-up and toiletry bags.
In addition, H&M is launching two subsidiary collections with the beauty range: A premium bodycare line and the Conscious range of sustainable products which are Ecocert-approved.