SINGAPORE — Unique SG50 collectibles and free entry for children to ticketed attractions will be among the slew of promotions the Singapore Tourism Board (STB) is rolling out as part of its S$20 million global marketing blitz.

In an update on the marketing campaign announced last month, the STB said the campaign microsite has been running since early this month. It will be fully operational by June 9 and more deals will be progressively unveiled then.

The promotions cut across various “sectors” — fly, stay, shop, eat, and play.

By June 9, more than 30 hotels would be offering a complimentary third night’s stay for every two nights booked, as part of the campaign. These hotels are located around the island and range from luxury stays, such as the Ritz-Carlton, to more affordable options such as the Oasis Novena, said STB assistant chief executive Lynette Pang.

As part of a tie-up with the Great Singapore Sale, which starts on May 29, tourists who spend S$50 on shopping stand a chance to win S$500, limited to one winner per day.

Retailers such as Lee Hwa Jewellery, Risis and Supermama will also be riding on the Golden Jubilee wave to offer unique collectibles to tourists. So far, six companies have come on board.

Meanwhile, seven attractions, such as Gardens by the Bay, the Singapore Flyer and the Mint Museum, will waive entry fees for children when tourists visit as a family. Terms and conditions apply for this deal, which starts from next month.

As the campaign continues, the STB expects more brands to participate.

The marketing campaign, which is targeted at the Asian region, comes on the heels of a challenging year for tourism. Visitor arrivals from January to March fell by 6.1 per cent from the same period last year.