Once, his company was asked to provide 100 coloured balloons for people to release into the air, as a way to “celebrate” a person’s life. The occasion: A funeral service for a man who wanted to live until 100. For 34-year-old Daniel Wong of Amazing Grace Funeral, this is just an illustration of how the funeral business has changed over the years. The Singapore Management University graduate had a six-month stint with a travel startup before he started helping out in his father’s funeral business. Video by Nuria Ling/TODAY