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Being a Singaporean YouTuber

02:52 Min
The latest Forbes’ list of the world’s biggest YouTube stars saw an 8-year-old Texan coming out tops, after earning an estimated US$26 million (S$35.1 million) last year by reviewing toys on his channel.  Singapore’s biggest YouTube stars are not in the same stratosphere but they are doing not too badly themselves. They are getting a big chunk of advertising and marketing budgets — both from the government agencies and private companies. But beneath the fame and fortune, there is a not-so-pretty side. Hear what Night Owl Cinematics’ Sylvia Chan and GRVTY Media’s Johnathan Chua have to say about it.
The latest Forbes’ list of the world’s biggest YouTube stars saw an 8-year-old Texan coming out tops, after earning an estimated US$26 million (S$35.1 million) last year by reviewing toys on his channel.  Singapore’s biggest YouTube stars are not in the same stratosphere but they are doing not too badly themselves. They are getting a big chunk of advertising and marketing budgets — both from the government agencies and private companies. But beneath the fame and fortune, there is a not-so-pretty side. Hear what Night Owl Cinematics’ Sylvia Chan and GRVTY Media’s Johnathan Chua have to say about it.

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