Pet influencers — or infurrencers as they are called — can earn as much as their human counterparts through endorsement deals, meet-and-greet sessions and merchandise.

Influencers with fewer than 100,000 followers can earn S$300 to S$500 for an Instagram post.

Those with more than 100,000 followers can command a few thousand dollars.

TODAY spoke to pet owners on how they turn their pets into influencers and whether it has been lucrative for them.

Video: Nuria Ling/TODAY