Skip to main content

Advertisement

Advertisement

PepsiCo renames 'Aunt Jemima' pancakes, syrup as 'Pearl Milling Company'

NEW YORK — PepsiCo said on Tuesday (Feb 9) its pancake mix and syrup products would be sold under the new name "Pearl Milling Company" after the company dropped the "Aunt Jemima" brand logo last year, acknowledging its roots in a racial stereotype.

Boxes of Aunt Jemima branded pancake mix stand on a store shelf inside of a shop in the Brooklyn borough of New York City, New York, US on June 17, 2020.

Boxes of Aunt Jemima branded pancake mix stand on a store shelf inside of a shop in the Brooklyn borough of New York City, New York, US on June 17, 2020.

Follow TODAY on WhatsApp

Quiz of the week

How well do you know the news? Test your knowledge.

NEW YORK — PepsiCo said on Tuesday (Feb 9) its pancake mix and syrup products would be sold under the new name “Pearl Milling Company” after the company dropped the “Aunt Jemima” brand logo last year, acknowledging its roots in a racial stereotype.

The more than 130-year-old brand logo, which featured an African-American woman named after a character in 19th-century minstrel shows, came under fire amid a national debate over racism and racial inequality in the United States.

"Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June," PepsiCo said in a statement.

PepsiCo's decision was part of a nationwide corporate response to protests over the treatment of African Americans and police brutality after the death of George Floyd, a Black man, in police custody in Minneapolis on May 25, 2020.

PepsiCo said in the coming weeks, Pearl Milling Company will announce details of a US$1 million (S$1.3 million) commitment to support Black girls and women.

PepsiCo last year said it would invest more than US$400 million over five years to support black communities and boost black representation at the company. REUTERS

Related topics

PepsiCo racism company USA

Read more of the latest in

Advertisement

Advertisement

Stay in the know. Anytime. Anywhere.

Subscribe to our newsletter for the top features, insights and must reads delivered straight to your inbox.

By clicking subscribe, I agree for my personal data to be used to send me TODAY newsletters, promotional offers and for research and analysis.